With a background in graphic design and over a decade in the cannabis industry, I bring a unique blend of results-driven strategy, creativity, and industry expertise to every project. Over the past five years, I’ve worked with leading cannabis brands- including Storz & Bickel, Wyld, Smoore, and Mr. Moxey's- to craft compelling visuals and drive engaging digital marketing campaigns. From brand identity and creative direction to digital design and campaign execution, my work is rooted in a deep understanding of both design and the ever-evolving cannabis space. Let’s create something unforgettable.
Graphic Designer & Creative Director
Meet Robyn Katz
With a background in graphic design and over a decade in the cannabis industry, I bring a unique blend of results-driven strategy, creativity, and industry expertise to every project. Over the past five years, I’ve worked with leading cannabis brands- including Storz & Bickel, Wyld, Smoore, and Mr. Moxey's- to craft compelling visuals and drive engaging digital marketing campaigns. From brand identity and creative direction to digital design and campaign execution, my work is rooted in a deep understanding of both design and the ever-evolving cannabis space. Let’s create something unforgettable.
Graphic Designer
& Creative Director
07
Meet Robyn Katz
For Stone Hill, I crafted a brand that feels both nostalgic and modern, blending the warmth of 35mm film aesthetics with playful, retro-inspired colors. The result is a visual identity that evokes a sense of familiarity while staying fresh and relevant in today’s cannabis space. Just like their mission to revolutionize cannabis in New Jersey, the branding balances heritage with innovation, creating a vibe that’s approachable, engaging, and built for the present, while nodding to the past.
Branding, Identity, Creative Direction, Design
07
Branding
Stone Hill
Demonstrating its seamless integration into the fast pace of New York City, we brought Storz & Bickel’s newest vaporizing device, the Venty, on a field trip across the boroughs. We challenged its portable and easy-to-use design as three local influencers- Andrés, Allie, and Ritta- navigated the city by train, foot, and bike with the Venty by their side, visiting iconic locations like Washington Square Park, the High Line, McCarren Park, and a quintessential Brooklyn loft. As we followed each influencer’s unique narrative, we set out to establish the Venty as the perfect companion for busy urbanites, providing a convenient way to enjoy cannabis without disrupting their flow.
Casting, Conceptualization, Creative Direction
07
Venty Lifestyle Shoot
Storz & Bickel
Branding, Identity, Creative Direction, DESIGN
07
Branding
Altai Alternative Care
Nestled in Sunderland, Massachusetts, Altai Alternative Care is a dispensary inspired by the ancient origins of cannabis. Named after the Altai Mountains, where the plant was first discovered, the Altai logo was custom-designed to reflect the organic, flowing shapes found in nature. Its fluid lines and natural contours symbolize a deep connection to the earth, history, and the plant itself. Altai’s branding in all its facets is inspired by the natural world, reflecting the landscapes where cannabis first thrived.
Branding, Identity, Creative Direction, Design
07
Branding
Kushmart
Founded in 2014, Kushmart has been committed to providing high-quality products and personalized customer experiences across multiple states. For Kushmart’s branding, I drew inspiration from NYC bodegas. Think bright, playful colors, retro typography, and a neighborhood feel that makes shopping for cannabis as fun and approachable as grabbing your favorite snack from the corner store. Now open in Brooklyn, New York.
Creative Direction, Graphic Design
07
Rebrand
The Flower Agency
Creative Direction, Graphic Design
Launch campaign on Social Media
NYC BUD
Creative Direction, Graphic Design
07
Project Pitch Deck
The Great Reset
For Stone Hill, I crafted a brand that feels both nostalgic and modern, blending the warmth of 35mm film aesthetics with playful, retro-inspired colors. The result is a visual identity that evokes a sense of familiarity while staying fresh and relevant in today’s cannabis space. Just like their mission to revolutionize cannabis in New Jersey, the branding balances heritage with innovation, creating a vibe that’s approachable, engaging, and built for the present, while nodding to the past.
Branding, Identity, Creative Direction, Design
07
Branding
Stone Hill
Demonstrating its seamless integration into the fast pace of New York City, we brought Storz & Bickel’s newest vaporizing device, the Venty, on a field trip across the boroughs. We challenged its portable and easy-to-use design as three local influencers- Andrés, Allie, and Ritta- navigated the city by train, foot, and bike with the Venty by their side, visiting iconic locations like Washington Square Park, the High Line, McCarren Park, and a quintessential Brooklyn loft. As we followed each influencer’s unique narrative, we set out to establish the Venty as the perfect companion for busy urbanites, providing a convenient way to enjoy cannabis without disrupting their flow.
Casting, Conceptualization, Creative Direction
07
Venty Lifestyle Shoot
Storz & Bickel
Nestled in Sunderland, Massachusetts, Altai Alternative Care is a dispensary inspired by the ancient origins of cannabis. Named after the Altai Mountains, where the plant was first discovered, the Altai logo was custom-designed to reflect the organic, flowing shapes found in nature. Its fluid lines and natural contours symbolize a deep connection to the earth, history, and the plant itself. Altai’s branding in all its facets is inspired by the natural world, reflecting the landscapes where cannabis first thrived.
Branding, Identity, Creative Direction, DESIGN
07
Branding
Altai Alternative Care
Founded in 2014, Kushmart has been committed to providing high-quality products and personalized customer experiences across multiple states. For Kushmart’s branding, I drew inspiration from NYC bodegas. Think bright, playful colors, retro typography, and a neighborhood feel that makes shopping for cannabis as fun and approachable as grabbing your favorite snack from the corner store. Now open in Brooklyn, New York.
Branding, Identity, Creative Direction, Design
07
Branding
Kushmart
Creative Direction,
Graphic Design
07
Launch Campaign
on Social Media
NYC BUD
Creative Direction,
Graphic Design
07
Rebrand
The Flower Agency
Creative Direction,
Graphic Design
07
Project Pitch Deck
The Great Reset
